LASHWAY CONSULTING GROUP
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Services

Delivering the results you expect

 

Delivering the results they expect is why our clients trust us again and again for their communications and brand development needs. Effective communications is about relationship. We take the time to get to know our clients and what matters to them. It says a lot about us that virtually all of our work comes from former clients and through their referrals.

We are uniquely adept at stepping into new environments, quickly gaining a thorough understanding of a situation, its context and influences, and customizing solutions that support clients in achieving optimal outcomes. LCG works virtually or on-site, and primarily behind-the-scenes because our only mission is helping our clients succeed and shine. Confidentiality is the lifeblood of our work, and we welcome working with confidentiality agreements.

 

SUITE OF SERVICES . . . 


strategic communications

Failing to plan is planning to fail. Thorough analysis presented in a comprehensive written strategic plan is your best roadmap to tell your organization's stories in ways that help achieve your business objectives. We have written hundreds of strategic plans designed to drive corporate objectives, introduce new brands and increase awareness and engagement with established brands, to support campaigns and events, or have been specific to issues management.

 

event publicity

Whether it's the launch of a new product or development, bringing a new entertainment or recreation event to the market, or keeping a longstanding annual event fresh and appealing, we have successfully publicized events on the national stage and at local levels in a variety of industry sectors. Have an event you want to bring to life, or perhaps an event that needs a reboot? From real estate openings to mud runs to comic cons to sports events, the range of our experience is yours to be leveraged to ensure that your event is a big success. 


brand development

Your brand is what people say about you when you're not in the room. Whether your mission is to enhance or polish your personal brand or that of your organization, reposition your brand in the marketplace, or protect your brand against risk and crisis, our extensive experience working with high profile and emerging brands can elevate your professional and personal growth to levels you may not have thought possible.

 

media coaching/

presentation skills training

John Lashway is a trainer with the Everything Is On The Record team, one of the most in-demand media coaching firms in North America. We take an innovative, unique and comfortable approach to teaching high profile personalities how to enhance their image, protect their reputation, and connect with the people who are most important to their brand. With over 100 years of experience as communications experts, nationally recognized journalists, and senior business executives, our trainers guide you through the opportunities and minefields of social media and traditional news outlets.

 


community engagement

More than ever, people and businesses want to connect with organizations committed to contributing to the betterment of their community--whether that is a geographic community or a community made up of those who share common interests and values. We will show you how to engage in your communities with purpose and passion that will enhance your brand and contribute to your financial bottom line.

 

organizational assessment

Often the best way to identify and address the deeper core issues within an organization is to engage an outside expert to assess the views and roles of stakeholders. We can identify reliable sources of intelligence that know your business the best, will deliver a blueprint that aligns people, plans, and practices with your organizational objectives, and make recommendations based on findings that will make your strategic plans and business operation more efficient and effective.

 

"From strategy through to activation, Lashway Consulting Group will succeed on your goals with genuine know-how."

anthony alfred, principal and founder, aspire communications